o.d. to o.d. - How Do You Choose When Every Product is "the Best"?
By: Walter D. West, O.D., F.A.A.O.
If you're looking for the best products, then move beyond the marketing hype and seek sound evidence.
December 2004

viewpoint - Gifts for a Prosperous Holiday Season
By: Jim Thomas, Editorial Director
Here's an end-of-year opportunity for you to benefit from my boasting.
December 2004

practice pulse
Tips, Trends & News You Can Use
December 2004

lessons learned - A "How-Not-To" Book
By: Jack Runninger, O.D.
Want a successful, happy practice? Here's what not to do.
December 2004

fix this practice - Avoiding Practice Purchase Blunders
By: Richard S. Kattouf, O.D., D.O.S.
Good (and not-so-good) ideas to remember when buying or selling a practice.
December 2004

business advisor - Secrets to Staff Salaries
By: Jeffrey R. Anshel, O.D., F.A.A.O.
You've heard the numbers before, but what's really too much to spend on staff?
December 2004

view from the top - Keeping Busy
By: Gary Gerber, O.D.
Sometimes you're busy, other times not. Learn to keep a more consistent flow.
December 2004

therapeutic insights - Battling Conjunctival Tumors
By: Kathryn D. Nelson, O.D.
A new medication takes us beyond surgical management.
December 2004

Practice Excellence in Two Clicks of a Mouse
By: Scot Morris, O.D., F.A.A.O
Let high technology information systems empower your practice.
December 2004

Coding Eye Exams
By: John M.B. Rumpakis, O.D.
Follow these suggestions for insight into headache-free coding.
December 2004

Identify the Right Lens for the Right Lifestyle
By: Cary M. Herzberg, OD, FOAA
Learn how to select the best contact lens materials for your active patients.
December 2004

"It's Irresponsible Not to Educate Patients"
Dr. Stuart Richer explains why optometrists must integrate nutrition into their practices.
December 2004

The 7 Biggest Practice Management Regrets
By: Bob Levoy, O.D.
You can't expect to advance in practice (or in life) if you don't occasionally make changes. Take these for example.
December 2004

staffing solutions - Honing Your Hiring Skills
By: Bob Levoy, O.D.
Behavior-based questions reveal what you really want to know.
December 2004

what's new
For Your Patients And Practice
December 2004

reflections - More Than You Know
By: Ted Kassalow, O.D.
Our services may seem routine to us, but they can make an enormous difference to our patients.
December 2004

Quest for Improved Contact Lens Materials Continues
By: Cary M. Herzberg, OD, FOAA
December 2004

Important Optometric Milestones
Hall of Fame Inductees Voice Their Opinions
December 2004

Nutritional Supplements: Too Much is Not a Good Thing
By: Karen Rodemich
While the risk of adverse affects is relatively low, new research concludes that large doses can damage eyes.
December 2004

Wavefront Technology Comes Of Age
By: Louis J. Catania, O.D., F.A.A.O.
Aberrometry has taken on new importance as clinicians find new diagnostic applications.
December 2004

Pre- and Post-op Diagnoses
By: Louis J. Catania, O.D., F.A.A.O.
Here's how wavefront technology reveals the causes of some previously confounding vision issues after corneal laser treatment and IOL implants.
December 2004

Refract Accurately in About 30 Seconds
By: Louis J. Catania, O.D., F.A.A.O.
Precision and speed make an appealing team for refractions. Here's how wavefront technology makes it possible.
December 2004

Lubricants Add Comfort To Contact Lens Wear
By: David W. Hansen, O.D., F.A.A.O.
Yesterday's simple artificial tear products have given way to scientifically formulated lubricating drops that offer maximum comfort to contact lens wearers.
December 2004

Creating a Healthy, Moist Environment
By: Louise A. Sclafani, O.D., F.A.A.O.
Find out how viscoelastic material in eye drops benefits contact lens wearers.
December 2004

The Importance of TBUT in Contact Lens Wearers
By: Michael D. DePaolis, O.D., F.A.A.O.
Traditionally used to evaluate dry eye therapy, tear breakup time also can point the way to contact lens success.
December 2004