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o.d. to o.d. - Optometry Shines Brightly on National Television
By: Walter D. West, O.D., F.A.A.O.
A "Today Show" segment illustrates to the nation that optometrists not only provide care, they do care.
July 2005
viewpoint - Your Job in the Public Eye
By: Jim Thomas, Editorial Director
Leverage your practice in the community by offering unsurpassed (public) service.
July 2005
Practice Pulse
Tips, Trends & News You Can Use
July 2005
extreme practice makeover - Choose the Right Media
By: Susan M. Abramovitz
July 2005
business advisor - See Things from Their Perspective
By: Jeffrey R. Anshel, O.D., F.A.A.O.
Four keys to understanding what your patients really want.
July 2005
view from the top - Timing Is Everything
By: Gary Gerber, O.D.
Like a good punchline, your marketing efforts can cause an uproar or fall flat.
July 2005
lessons learned - Strange Things Happen
By: Jack Runninger, O.D.
Think you've had some unusual patients? You're not alone!
July 2005
SYSTEMIC CONDITIONS - An OD Primer on Hypercholesteremia
By: Deepak Gupta, O.D., F.A.A.O.; Sonia K. Gupta, Rp.H., M.S.
Be familiar with the basics of this condition and its management.
July 2005
AMD UPDATE: What's new in Therapeutics
By: Leo P. Semes, O.D., F.A.A.O.
Emerging treatments for this widespread condition may prove useful for generations to come.
July 2005
Nutrition and Dry Eye: A Natural Relationship
By: J. James Thimons, O.D.
Put omega-3 fatty acids to work for your patients.
July 2005
Combine for Optimum Treatment
By: Deepak Gupta, O.D., F.A.A.O.
With these new drugs on the horizon, the future of glaucoma treatment looks bright.
July 2005
The ABCs of EMRs
By: Richard C. Edlow, O.D.
How one practice's search for software solutions led to exceptional results.
July 2005
Frank Discussion Aids Compliance
By: David A. Cockrell, O.D., F.A.A.O.
It pays to know how many of your patients wear their contact lenses overnight.
July 2005
contact lens management - Meeting the Keratoconus Challenge
By: Harald Olafsson, O.D., F.A.A.O.; Justin Holt, O.D.
New contact lens alternatives for keratoconus patients.
July 2005
instrumental strategies - Reaching New Heights
By: Rafi Israel, M.D.
Pachymeter delivers new level of portability, accuracy.
July 2005
staffing solutions - The Psychological Contract
By: Bob Levoy, O.D.
Communication is key to understanding your associate's expectations.
July 2005
what's new
FOR YOUR PATIENTS AND PRACTICE
July 2005
reflections - All Choked Up
By: Todd P. Hamilton, O.D.
A brush with death helps drive home a practice management mantra.
July 2005
Dear colleague,
By: Kelly K. Kerksick, O.D.; Walter D. West, O.D., F.A.A.O.; Millicent L. Knight, O.D.; Mary Jo Stiegemeier, O.D., F.A.A.O.
July 2005
Defining Success
By: Walter D. West, O.D., F.A.A.O.; Mary Jo Stiegemeier, O.D., F.A.A.O.; Kelly K. Kerksick, O.D.; Millicent L. Knight, O.D.
It's not all about profitability, say these practitioners, although that's important. Here's their take on the qualities that separate a good contact lens practice from an outstanding one.
July 2005
Strategy Session
By: Millicent L. Knight, O.D.; Walter D. West, O.D., F.A.A.O.; Mary Jo Stiegemeier, O.D., F.A.A.O.; Kelly K. Kerksick, O.D.
Whether you're just starting out or ready to take your contact lens practice to the next level, you'll need to know about four bedrocks of success.
July 2005
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