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VIEWPOINT: Pasta vs. Contacts
By: Larisa Hubbs
They actually have something in common, according to this marketing expert.
August 2001
O.D. to O.D.: Extended Wear Reborn
By: Neil B. Gailmard, O.D., M.B.A.
Preliminary approval of CIBA Vision's 30-day modality holds needed promise for us.
August 2001
LESSONS LEARNED: The Choral Director's Problem
By: Jack Runninger, O.D.
Don't let an important part of your practice go by the wayside.
August 2001
PRACTICE PULSE: Tips, Trends & News You Can Use
Extended wear approval, new bill for low vision coverage and more.
August 2001
FIX THIS PRACTICE: Attracting More Private-Pay Patients
By: Richard S. Kattouf, O.D., D.O.S.
Marketing techniques that corporate optometry uses can help you, too.
August 2001
STREE SENSE: Value Investing Is Coming Back
By: Jerry Helzner
Investors are now seeking companies whose true worth isn't recognized.
August 2001
BUSINESS ADVISOR: Beyond School
By: Jeffrey R. Anshel, O.D., F.A.A.O.
Owning a successful practice often requires skills that aren't taught, but are learned through experience.
August 2001
LAW REVIEW: Don't Have that Day in Court
By: Paul Peng, O.D., J.D.
An eye-opener on medical malpractice.
August 2001
INSTRUMENTAL STRATEGIES: A True Investment
By: Gregg L. Ossip, O.D.
The features on this retinal thickness analyzer will give you peace of mind.
August 2001
CONTACT LENS MANAGEMENT: Positioning Special Effect Lenses
By: Mitchell Cassel, O.D.
Tips to help you introduce these revenue-builders at Halloween.
August 2001
REFLECTIONS: Getting Back to Basics
By: Andrew S. Gurwood, O.D., F.A.A.O.
A doctor's special talent made him the apple of these patients' eyes.
August 2001
WHATS NEW: For Your Patients and Practice
August 2001
Unlocking The Secrets . . .
By: Stephen M. Cohen, O.D.
...to exceptional patient satisfaction
August 2001
Medicare 101
By: James McCulley, MD
A refresher on Medicare policies and procedures.
August 2001
Glaucoma Update, Part II
By: John Gelvin, O.D., F.A.A.O.; Murray Fingeret, O.D.; Robert Ritch, M.D.; J. James Thimons, O.D.
More insights into this challenging disease.
August 2001
The Office Without Exam Rooms
By: Sheldon H. Kreda, O.D., F.A.A.O.
Explore an optometric office without individual exam rooms. Plus, tips on choosing a pleasing color palette for your office decor.
August 2001
Getting Noticed on the Web
By: Joe Dysart
A guide to online resources to make your practice Web site more attractive to visitors.
August 2001
How to Motivate Your Associate to Think Like an Owner
By: Marilee Blackwell, M.B.A., C.P.A., A.I.B.A.; Donna Suter
Developing the right compensation plan is vital.
August 2001
The Case that Shouldn't Have Happened
By: Eric Schmidt, O.D.
A late diagnosis of glaucoma.
August 2001
Managing Eye Pain
By: Leland Carr, O.D.
Learn the role of over-the-counter and prescription analgesics in treating patients with ocular pain.
August 2001
Winning the Allergy Wars: New Ammunition to Help You Battle Ocular Allergies
By: Ken Maller, OD; Eduardo C. Alfonso, M.D.; Maria Macias, M.D.; David G. Shulman, M.D.; Ron Melton, O.D.
Featuring the latest on second-generation mast cell stabilizers; preventing patients from self-prescribing; and an allergist examines the signs and symptoms of allergy
August 2001
Understanding Allergy Science
A look at the mechanisms of ocular allergies to help you better treat your patients.
August 2001
The Compliance Factor
A mast cell stabilizer must be effective and comfortable.
August 2001
Prescribing for the Long Run
Your patients will enjoy the long-term benefits of 'second-generation' mast cell stabilizers.
August 2001
Dosing Guidelines for a New Mast Cell Stabilizer
Help your patients experience relief sooner with less medication.
August 2001
Avoiding Adverse Effects
Find out why glycerin is a key ingredient in pemirolast.
August 2001
What is Priming? and For More Information
August 2001
Diagnostic Challenges in Allergy Patients
Environmental factors and OTC medications can thwart your best diagnostic efforts. Here's what to look for.
August 2001
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