viewpoint: A Salute to 20 Years of Progress The role of women in optometry has changed drastically in two decades. December 2002 Women Promoting Women Leaders don't necessarily emerge. Here's how female O.D.s can identify and nurture optometry's future leaders. April 2001 Do Women O.D.s Practice Differently? A roundtable discusses optometry's changing dynamics. December 2006 Breaking the Glass Ceiling . . . or Not Traditional definitions of success may be changing as more women optometrists join the ranks. April 2001 Lessons: Men Seldom Make Passes Understanding the male species helps us all relate to our patients. October 2000 Are you a DIVA? April 2001 Women in Optometry:50/50? Twenty years after the gender shift began, women still face unique challenges. December 2002 Tracking the Tides A new survey from the Southern California College of Optometry casts light on how the SCCO classes of 1997 through 2000 are faring. April 2004 The Evolution of Optometry Take a look at some of the changes ahead as managed care loses favor and more women enter the profession. March 2001 Viewpoint: D-I-V-A Join us at the Academy to become part of an innovative new group. November 2000 PRACTICE PULSE: Tips, Trends & News You Can Use HRT linked to dry eye, legal action involving 1-800 CONTACTS and other news. December 2001 On and Off the Mommy Track Think it's impossible to combine career and family successfully? Take a look at how these women have done it. April 2001 LESSONS LEARNED: Wrong Again Still learning even after all these years. February 2001 Practice Profile: The Alternative Optometric Practice Dr. Ann M. Hoscheit of Gastonia, N.C., succeeds with relational-based care in her specialty practice. September 2006 If I Had to Do it Over Planes, trains, and automobiles March 2006 What's New January 2006 If I Had to Do it Over Don't Get Locked Onto One Track April 2006 lessons learned - Mondegreens The term may be unfamiliar, but they're something we all know . . . September 2005 New Logo Anchors Marketing The "practice makeover" is in full swing in Dr. Scott Mann's offices, which welcome spring with a brand new logo. May 2005 the dry eye file - Discovering Hidden Dryness Don't rely solely on a patient's symptoms to make a diagnosis. June 2004 contact lens management: A Vibrant Future Acuvue 2 Colours contact lenses can light the way for patient growth. October 2002 View From The Top: Make a Name for Yourself Surely your practice has one strong point -- so why not advertise it? June 2002 The Women of DIVA April 2001 PRACTICE PULSE: Tips, Trends & News You Can Use January 2001 Practice Pulse 1-800 and CooperVision on contact lens legislation; consumers need UV education; fungal keratitis and more. May 2006 Extreme Marketing Makeover How to feel practice growth. December 2006 Dry Eye: A Look at the Numbers With the prevalence of dry eye sufferers in the United States, it only makes sense to know more about the condition. October 2003 How to Profit from Multifocal Soft Contact Lenses Throw away all your preconceived notions about multifocal contact lenses and revitalize your practice. May 2001 Structure Your Approach to Dry Eye Management Follow this simple plan for treating dry eye and you'll reap a happy practice and happy patients. February 2005 Lessons: Clues to Sjögren's With the right patient rapport and questioning, we're the best detectives. November 2000 Is that Sports Eyewear You’re Prescribing Safe Enough? A new group aims to eliminate the guesswork. August 1999 Lessons Y'all going to SECO? January 2007 Protecting Your Greatest Asset Make sure you have the right kind of insurance for all kinds of situations. November 2006 Lessons Relating literary gems. March 2006 Business Advisor Projecting your future needs. June 2006 What's New June 2006 Reflections The trickster. June 2006 Business Advisor How do you define professionalism? February 2006 Reflections There isn't always a happy ending February 2006 Lessons I wish I could help. April 2006 SCHOOL SCOPE UAB opens clinic; NEWENCO snags grant for diagnosis CD-ROM; Ophthalmic optics research at OSU. March 2005 DRY EYE MANAGEMENT - Treating the Patient with Chronic Dry Eye When should eyecare professionals favor prescription medications over artificial tears? June 2005 what's new - For Your Patients and Practice January 2005 if I had to do it over Work Hard, Have Fun! October 2004 Practice Pulse Tips, Trends & News You Can Use March 2004 History Revisited Some not-so-subtle clues in your patient's history will give you insight into their needs and how to satisfy them. June 2004 staffing solutions - Honing Your Hiring Skills Behavior-based questions reveal what you really want to know. December 2004 Examining the Life of a WOMAN O.D. DIVA members chat about how they keep family and career in harmony. April 2003 lessons learned: A Salty Example Feel good about "selling" to patients when they need it. March 2002 lessons learned: BINGO! Had enough of those boring lectures and articles? This will liven things up. July 2002 Are You A DIVA? April 2002 Communicating & Connecting A communication expert shows you how to make the impression you want to make. April 2002 Street Smarts How to address a patient's weight problem. September 2001 REFLECTIONS: Crossing Boundaries An encounter with a foreign patient offers special gifts. July 2001 DRY EYE UPDATE New information on the theories behind the etiology of this condition. February 2002 Patients at Risk Myriad factors influence the epidemiology of primary open-angle glaucoma in the United States. June 2006 Nutrition and Dry Eye: A Natural Relationship Put omega-3 fatty acids to work for your patients. July 2005 Evaluating the Latest Generation of Fluoroquinolones The authors answer the question, "Are fourth-generation fluoroquinolones the 'magic bullet?' " October 2004 Practice Pulse FTC Contact Lens Rule takes effect; learn to be good at basic skills; and more. September 2004 Color Your Practice Successful Color contact lenses can be a great marketing tool, generating new referrals. Here's how this practice makes the most of this modality. May 2003 Practice Pulse: Tips, Trends & New You Can Use Deregulation of cosmetic contact lenses; new approvals and more. October 2002 A Lesson in Managing Dry Eye Plugs, Drugs and Tears: A Dry Eye Update, Part Two October 2002 Developing a Meaningful Relationship Ways for improving how you interact with vendors. July 2000 Lessons: Some Truth to the Matter? Sometimes the unbelievable things people say may be rooted in truth. August 2000 Getting Your Name in Print Free publicity is a great way to reach potential patients. Use these tips to make it happen. November 1998 More Money in Your Pocket? How much O.D.s have really gained – or lost – in the ‘90s. Plus a look at other key trends affecting your bottom line. July 1999 Screen for Diabetes Play a role in the early detection of this devastating disease. February 2007 Upgrading Patients to Silicone Hydrogels Concerns for ocular health and comfort are leading these contact lens professionals to reevaluate their hydrogel wearers. See why you should, too. September 2006 Getting Serious About Dry Eye Our understanding of this condition continues to evolve, so stay current. October 2006 Diagnostics: Sjogren's Syndrome Chances are that some of your dry eye patients suffer from this malady July 2006 practice pulse - Tips, Trends & News You Can Use Legislative updates; The price isn't everything; Stevie Wonder brings us the first descriptive music video; and more. June 2005 Dear colleague, July 2005 therapeutic insights - Statins and Your Patients Cholesterol-lowering medication can have visual and other effects; know what to expect. November 2004 Building Your Practice with Antioxidants Prescribing this nutritional element is good for your patients and your practice. July 2004 COLLEGE PROFILE: Southern College of Optometry The Southern College of Optometry: SCO believes that the key to its success is the outstanding clinical education it provides. April 2004 reflections: Just Have Fun When it comes to humor, seize the moment. October 2003 A Vivid Experience: Enhance Your Practice With Color Contact Lenses Here's how one Eye Care Professional came to appreciate color contact lenses and expand her practice at the same time. October 2003 Saying Eye Do Married O.D.s aren't as unusual as you may think. These love stories began in optometry school and are thriving in practice. November 2003 Driving Allergy Patients To Your Door An allergist offers a new perspective on marketing the allergy aspect of your practice. February 2003 Is Your Practice Worth What You Think? Learn about outside influences that may affect the value of your practice. March 2001 Purchasing Frames that Work for Your Practice Each year, hundreds of new frames compete for our attention. These guidelines will help you make the smartest buys for your practice. March 2001 Double-edged Swords How to recognize the ocular side effects of systemic medications. January 2001 INSTRUMENTAL STRATEGIES: Think Pediatrics This instrument is a shoo-in for evaluating children. See why. February 2001 LASIK Formulary Therapeutics before and after surgery can enhance your patients' outcomes. April 2001 If I Had To Do It Over Optometric Management's Chief Optometric Editor, Neil Gailmard, O.D., reveals one of the secrets to his success. April 2001 SYSTEMIC CONDITIONS - Deciphering the Thyroid Riddle A basic primer on the etiology and treatment of various thyroid diseases. March 2005 PRACTICE PULSE: Tips, Trends & News You Can Use Glaucoma linked to menopause, 30-day lens approved and more. November 2001 Practice Pulse AOA Congress highlights; Does your practice suffer from succes? July 2006 Practice Pulse 1-800 proposes contact lens legislation in several states; CooperVision launches lobbying campaign; SECO round-up; and more. April 2006 One Solution in the Battle Against Dry Eye: Nutrition Nutritional supplements can provide relief for patients who suffer from dry eye syndrome. April 2006 practice pulse AOA Scope of Practice Survey results; OWA awards; National Optometry Hall of Fame seeks nominees; and more. March 2005 Photographic Guide to Retina and Optic Nerve Disease This illustrated atlas is designed to help you interpret images for diagnosis, follow-up or referral. October 2003 Who Wants Color? Teens aren't the only people who want color contact lenses. Find out who else is sitting in your waiting room right now thinking about changing their eye color. May 2003 Get Side Effect Savvy Learn about the common ocular side effects of frequently prescribed systemic drugs. April 2003 Avoiding the Trap of Overvaluing Your Practice If you understand how optometric income trends and managed care have affected practice values, then you're one stip ahead of the game. April 2001 Free CE: Lens Problem? Look at the Lids Brush up on the most common lid conditions that plague contact lens wearers. February 2004 practice pulse Tips, Trends & News You Can Use May 2005 What's Coming in 2003 - A Guide for the Optometric Practice A guide to recently introduced products that will shape patient care and practice management. Read about ophthalmic lenses, contact lenses, pharmaceuticals and more. February 2003 Buying Frames Here’s how you can please all of the people, all of the time. January 2000 Clinical Challenges: The Case of the Red-Faced Teacher Looking at the whole person will help you diagnose ocular rosacea. August 2000 Opening The Door To Dry Eye's Potential Before ophthalmologists decide to dominate dry eye treatment again, carve out your niche while you still can. October 1998 Marketing Dry Eye Treatments to Your Presbyopic Patients Practitioner excitement and internal promotion help grow your specialty dry eye practice. February 1999 Ocular and Systemic Pseudoexfoliation Syndrome Our knowledge of secondary glaucoma continues to expand, allowing us to identify new types of treatment. January 2007 Practice Pulse The value of a contact lens patient; Vistakon's moist daily lens; Optometry Hall of Fame nominees and more. August 2006 Systemic Conditions Lyme disease has been diagnosed across the country. Know the signs to help protect your patient. April 2006 practice made perfect There's A Pain-Free Way To Find an Associate October 2005 Examining the Impact of High-Tech Contact Lenses in One O.D. Practice This three-O.D. practice sees bottom-line benefits from adopting new technologies -- in this case, a new silicone hydrogel lens. May 2004 Getting Serious About Dry Eye Dry eye is not an inconsequential condition. Many patients suffer from it, but you can put a stop to that. Here's how. June 2004 practice pulse Maryland Optometric Association sues Davis Vision, B&L and CIBA Vision settle their patent dispute and more. August 2004 CLINICAL CHALLENGES - It's Not Rare If It's In Your Chair Modern imaging techniques can make the diagnosis easier -- even for one of the rare conditions that you "won't ever see." September 2003 practice pulse Tips, Trends & News You Can Use October 2003 Current Therapies For Dry Eye Here's an in-depth look at today's treatment options, including a new Rx drop that addresses the inflammatory process. July 2003 Incorporating Cyclosporine Ophthalmic into Your Treatment Regimen Adding this advanced medication presents few issues for clinicians. July 2003 Practice Pulse: Tips, Trends & News You Can Use December 2002 How to Make Sure Your Frame Inventory is "Just Right" Much like Goldilocks looking for the perfect bed, this O.D. tried several approaches before hitting on the right formula for his dispensary. September 2001 CLINICAL CHALLENGES: The "Hole" Truth Diagnosing and treating a macular hole. May 2001 WHAT'S NEW: For Your Patients and Practice July 2001 Clinician's Perspective on Dry Eye This newsletter and additional materials are available electronically. To read the newsletter online or sign up to receive the newsletter via e-mail, please visit amoeyecarenews.com June 2008 Contact Lens Secrets To Success Consider this doctor's tried and true advice to dramatically grow your contact lens practice. October 1998 Diagnostics: Quantify R/V Diameter Assess the risk of certain ocular problems and systemic diseases via retinal vessel diameter. January 2007 Practice Pulse Two contact lens bills introduced in House; America's vision of eye care not 20/20; Benefits of a VT specialty and more. October 2006 practice pulse Tips, Trends & News You Can Use September 2005 SYSTEMIC CONDITIONS - Dealing with Diabetes Early detection may lead to a decrease in the severity of complications. September 2005 PRACTICE PULSE: Tips, Trends, and News You Can Use September 2001 A Baker’s Dozen of Hot Tips for a New Practice Instead of opening cold, take these suggestions and start hot. December 1998 Give Back Because it Feels Good Experience diversity and find common ground through helping others. September 2006 Case Study: Management of the Chronic Dry Eye Patient How to relieve symptoms and restore the natural anatomy of the ocular surface. April 2006 Desperately Seeking Saline What every optometrist needs to know about Sjögren's syndrome. March 2001