Optometric Management

Dear colleague,
Howard B. Purcell, O.D., F.A.A.O.

Wise To The World School's in session at the Vistakon Vision Care Institute: Must-have office equipment: Financing your first practice

Street Smarts - Two Professions at Odds: My Two Cents
Daniel Beck, O.D.
Before you take sides in the battle for eyecare supremacy, listen to an O.D. in the trenches.

If I Had To Do It Over - Raising a Practice With Tough Love This savvy O.D. fostered early success by making a few critical decisions.

Are they hearing what you're saying?
Owen Owens
Communication is the keystone of a successful practice. Try these six ways to improve yours.

Tracking the Tides
Chad M. Swanson; Scott C. Neuman
A new survey from the Southern California College of Optometry casts light on how the SCCO classes of 1997 through 2000 are faring.

new OD
April 2004 supplement