Optometric Management
   

 
Wise to the World
Erin Murphy, Associate Editor
Does Glaucoma Begin in the Brain?; EHR Preparedness Program; Without Treatment, Vision Problems Play a Role in Dementia; What’s Living in Her Eyeliner?

Advice
Rudolf Suter
Balancing Leadership and Friendship

Patient's Perspective
Renee Bates; Erin Murphy, Associate Editor
Did You Just Call Me Fat?

Serving the New Consumer
Neil B. Gailmard, O.D., M.B.A., F.A.A.O.
Today's patients want real value, not bargains. Here's how to create value without lowering prices.

What Role Should Social Media Play in Your Practice?
Mary Pat Whaley
Blogs, Facebook and Twitter excite, while new capabilities help websites and email shed their old-school images

More Than Just a Spring Cleaning
Erin Murphy, Associate Editor
Experts encourage you to get a fresh start with thrifty updates you can do yourself, inside and out

Street Smarts
Dan Beck, O.D.
Getting a Piece of the Pie

From the AOSA
Shilpi Ratra, AOSA Treasurer
Should You Pursue a Residency?

If I Had to Do It Over
Janice M. Jurkus, O.D., M.B.A.
It's Never Too Early to Begin Saving for Retirement

Tech Connection
Jeffry D. Gerson, O.D., F.A.A.O.
OCT Can Set You Apart and Increase Business



Marketing Matters
April 2010 supplement




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