Wise to the World Judith Riddle, Senior Editor Early 'Photoscreenings' for Amblyopia Improve Visual Outcomes Selling Patients on the Importance of UV Protection Gina Wesley, OD, MS, FAAO QUESTION: With summer just around the corner, how can I educate my patients about the importance of UV protection and convince them to choose protective eyewear? Wanted: Long-term Relationship Lee M. Pierce, Contributing Editor Must be a family optometrist, comfortable serving all ages with changing needs. Sense of humor helps Set up a Dynamite Dispensary for Practice Success David Ziegler, O.D. Learn how to develop a cutting-edge dispensary that will keep patients coming back to you for exams and new eyewear Building a Lucrative Dry Eye Subspecialty Douglas K. Devries, O.D. Use these strategies to develop a dry eye patient base that can increase practice revenue Marketing Your Practice on a Shoestring Beverly Jue-Smith, O.D., M.B.A. Here's how to promote your practice successfully without breaking the bank Starting a Practice from the Ground Up Gina Wesley, OD, MS, FAAO This optometrist started her own practice — cold — shortly after optometry school. Learn about the initial steps she took and consider if you're up for the same challenge Networking Your Way to Success James F. Hill Learn the key to becoming a better doctor and improving your professional career Offer Patients the ‘Wow Factor’ With New Technology Jacqueline Campisi, O.D. If you want to grow your practice, becoming high-tech is the way to go Don't Get Caught Up in the Name Game Dan Beck, O.D. Your new ‘doctor’ title may sound foreign at first, but you'll get used to it. Just don't let it go to your head Managing the Business of Optometry Stephen M. Cohen, O.D. To successfully run your own practice, you need more than an optometric education. You need a keen business sense, too. Set up a Dynamite Dispensary for Practice Success June 2008 supplement
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