Fine-Tune Your Glaucoma Management By: Richard Mark Kirkner Glaucoma experts weigh in on therapy, side effects and medication adherence Optimizing Your Glaucoma Practice By: Deepak Gupta, O.D., F.A.A.O. The key to your practice's success is an understanding of the tests and coding needed to manage patients who have glaucoma Colors are Therapeutic By: Sunny M. Sanders, OD, FAAO Use therapeutic specialty-tinted contact lenses to improve lives and grow your practice How To Design Your Website By: Jim Thomas, Editorial Director There's no limit to what you can spend on a practice website. So where do you start? Learning from Marketing Mistakes By: Gina Wesley, OD, MS, FAAO There are no books on how "not to market," but we can often find gold in what doesn't work Becoming Your Own BOSS By: Lou Mancinelli, Contributing Editor Can practice ownership work for you? Compelled to Sell By: John R. Scibal, O.D. Here's how I went about closing the door on my practice to open the door to a new career O.D. to O.D. By: Walter D. West , OD, FAAO The role of emotion in leading your practice Viewpoint By: Jim Thomas, Editorial Director Back to school Practice Pulse Patient profitability study; B+L recalls PreserVision; circle-tinted contact lens advice; PBA Center for Children; Marchon Eyewear goes 3D; market GP lenses; and Research Notes View from the top By: Gary Gerber, O.D. The ebb and flow of staff workloads Lessons Learned By: Jack Runninger, O.D. Living amongst the blobs Fix this practice By: Richard S. Kattouf, O.D., D.O.S. Want to build a healthier practice? Instrumental Focus By: Smit Patel, OD NT-510 Non-Contact Tonometer, from Marco, Inc. Contact lens focus By: Brad Giedd, OD, MS, FAAO 1-Day Acuvue TruEye Brand Contact Lenses What's new For Your Patients and Practice Reflections By: Donald S. Teig, O.D., F.A.A.O. A goal for teens Current Issue: August 2010
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